Building Your Marketing Team for the 21st Century
Over the past few years in particular, there have been numerous articles from recruiters and executives talking about the characteristics that need to be in place to build a strong marketing team, one...
View ArticleFive Tips to Increase Traffic to your Blog for Free
Depending on who you ask, it might be tough to *only* rely on five tips to increase traffic to your blog or website. In fact, I could probably rattle off a dozen or two strategies or tactics you should...
View ArticleTips For Marketing A Small Business
I get asked often by friends of mine who run small businesses about marketing strategy. Today, there are so many tools at a business owner’s fingertips that allow them to market their small business...
View ArticleCommentary: Social Commerce and Analyst Sensationalism
Disclosure: One of the operating units of my company is EpicSocial, one of the leading social marketing services providers in the world. You would have to be living under a rock to not be aware of the...
View ArticleGreat Customer Service Is Everything
Great customer service is everything, and I mean “everything”. One of my recent posts touches on customer service and how not enough businesses actively market their great customer service. The post is...
View ArticleMarketing and Advertising: What’s the Difference?
Marketing and Advertising are often tied together, yet often confused and sometimes lead to bad business decisions and faulty connotations. I like to think of the two as this: Marketing is general;...
View ArticleMarketing Fail: THIS Is Why Marketers Lose
I almost don’t even know what to type after reading quotations from a CMO (Chief Marketing Officer) of a huge company on Business Insider. Here is the link, and I’m reprinting the pertinent quotations....
View ArticleSocial Media: I Told You So.
This is a short one, and one of the links below says that it was my last post about a certain social network and its business model, and so I will not mention it by name. But…I have to say…if you’re...
View ArticleThe Monday Night Debacle: NFL Is All About the Benjamin’s
By now, it seems that the blown call and general ending to the Seahawks-Packers game last night is an issue of national controversy. It made the national nightly news. It made the local news. I’ve read...
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